Painter Macon: November 2012

Everyone has different views on social media. Some say it is a time waster and some say it is an amazing tool, but no matter what YOU say, if your competition is using social media, and there is an audience to market to, then you need to learn How To Use Social Media For Marketing. Following are 10 Social Media Marketing Tips that will help you make the most of your marketing efforts.
Learn How To Use Social Media For Marketing: Here Are 10 Great Social Media Marketing Tips To Grow Your Blog And Build Your Business
Social Media Marketing Tips # 1. Focus on One Social Networking Service at a Time
As you begin to learn how to use social media for marketing it will be tempting to join every service out there and try to build a large audience on each one. But with limited time in the day, it is better to join one service and use it well than to join ten services and use them poorly.
Social Media Marketing Tips # 2. Learn The Ins and Outs of The Social Network
Probably one of the best Social media marketing tips I can give you is, once you choose the social network you want to use, learn how to use social media for marketing and everything you can about it. There are actual books out there such as ‘Twitter For Dummies’ or ‘Facebook For Dummies’ that will show you everything you could possibly want to know about these social media sites. Knowing how to utilize your social media platforms from every angle will allow you to utilize in the best way possible for your marketing efforts.
Social Media Marketing Tips # 3. Be An Authentic Person Behind Your Brand
Marketing is everywhere, and internet savvy users are aware of when they are being marketed to. Be honest in your marketing. For example, when you direct your followers to your blog, make sure you use the same voice in your marketing efforts as you do on your blog. The bottom line is that social media for marketing is about connecting with other people and businesses, not being marketed to, and people will gravitate towards you if they feel you are a real person and not just a marketing machine.
Social Media Marketing Tips # 4. Participate
A huge part of how to use social media for marketing is participating and building relationships with the people you are marketing to. In fact, there is no point in participating in any social media platform if you are not willing to respond to your followers and give feedback. You need to respond to positive and negative interactions alike to show that you care about everyone you engage with.
Social Media Marketing Tips # 5. Give More Than You Get
While quid pro quo (give and receive equal amounts) is a good rule of thumb to follow, giving more than you receive is an even better how to use social media for marketing rule to follow. You are asking for your follower’s time and money, and in exchange, they should get something of value too; if they don’t get something then they won’t participate with you. Give your followers valuable information that benefits them for their time and you will keep them around.
Social Media Marketing Tips # 6. Offer Free Gifts
In social media for marketing, you want your followers to be able to share with their followers or friends. Even if you are not running a campaign, give gifts out. By offering gifts that your users can give, or point out, to whomever they want, you will be able to market to a much wider audience. Remember, people on social media platforms want to give their followers and friend’s things, that’s why they hit the share button or post a link. Get creative, offer free eBooks or even a chance for a gift in exchange for a follow, and watch as you start to develop a bigger following.
Social Media Marketing Tips # 7. Post Often
If you want to get in front of your competition then post often and get noticed. You can do this and post automatically by using tools like Hootsuite and set up your posts to go out throughout the day so you don’t forget. Just don’t set this up to bombard people with your posts all day long. For best results nothing works better then adding a human element by posting manually. If you are consistently in front of people’s faces, then they are going to notice you. If they hardly every see your messages or marketing efforts, then how can you expect them to notice you?
Social Media Marketing Tips # 8. Make It Easy To Share
When you get followers to your website, make sure you make it very easy for them to share your products or information. Your readers will not sit on your website and look for the share button; instead, if they are having a positive experience and like what they see, they will instinctively share on social media IF the share button is there to remind them. So ensure that you have your social media for marketing buttons in front of their eyes when it counts the most.
Social Media Marketing Tips # 9. Make Your Campaign Stand Out From Your Competition
Follow your competition to see what they are doing in way of marketing and then create a better campaign. For instance, if your competition is offering a 2-for-1 deal, then you will have to stand out as a better option. Maybe you can offer a 2-for-1 deal with an additional coupon or bonus for their next purchase. Or, if they are running a bonus campaign that is offering a free membership to their site, then you can offer a bonus that offers a free membership plus a un announced gift. When it comes to “How To Use Social Media For Marketing” the point is weather you are trying to lead your JV board or create your own product give the people a reason to gravitate towards your campaign instead of your competitions.
Social Media Marketing Tips # 10. Follow Through On Your Promises
No matter what kind of campaign you run, make sure you follow through with your promises. Just because you didn’t receive any sales from a particular campaign, doesn’t mean you can’t give away that free MP3 player that you promised. Trust is huge in social media, and in order to earn their trust and make sales in the future, you have to do what you say you are going to do.
In conclusion, you should learn “How To Use Social Media For Marketing”, but you should use it the right way or all of your efforts will be for nothing. Use the above 10 social media marketing tips to help build your followers and turn them into loyal customers.
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In Health and Prosperity,
Bart Nash

PS. I’m interested in knowing what you’re thoughts and questions are. Please Post them in the comments box below and I will be sure to answer all.

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